Aviva’s Life Insurance Calculator App

An enterprise app to help users determine the level of life insurance cover they require.



Aviva is a British institution. It has around 31 million customers across 16 countries. In the UK, Aviva is the largest general insurer and a leading life insurance and pensions provider.


Aviva wanted us to develop a life insurance calculator app which would allow users to input their information and the level of cover they required. The app would display policy details and direct them to Aviva’s website to complete the transaction.



A stunning iPad app

The iPad app is designed so that instead of inputting endless amounts of information, customers could simply use a set of sliders and toggle buttons to enter their information and receive a quote. By gamifying the process, users are encouraged to remain with Aviva throughout quote process, thus, reducing drop-offs and encouraging engagement with the brand. 

Aviva insurance cover app


Needless to say, Aviva are delighted with the app. With an eye-catching design, simple data entry and super-fast premium calculations, the app has been a resounding success. 

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