App, websites and real-time CMS platform
A digital scoring system in pole position for F1 game simulators.
Gamezone is a series of racing simulators found at Formula One events around the globe. With a footfall of thousands, these events needed a system to quickly capture user data and promote the attraction.
Digitalising an old-school scoring system, making F1 simulators games available globally.
We built a real-time scoring system consisting of an iPad app, three websites and a CMS that allows users to set up and design custom leaderboards for each event. During each event they can capture users’ times, a photo and contact information which then updates a real time leaderboard displayed on big screens across the venue.
Initially only a trial, the success of this system has led to it being rolled out to all Formula One races from Melbourne to Mexico with a pipeline of updates including social media integration and a Bluetooth-powered advertising platform.