Jet2holidays Inspiration Tool
Providing timely and relevant information for incredible holidays.
Established in 2003, Jet2.com is one of the UK’s leading airlines, operating from eight bases to fifty-eight destinations across Europe and the USA.
Keen to innovate and showcase new technologies, they wanted an app, for both Android and Apple devices, that could generate excitement for a customer’s upcoming holiday whilst simultaneously alleviating any pre-travel concerns.
Our first project with Jet2 Holidays was the creation of the Travel Pal app.
First of all, we carried out a series of workshops to help identify the stakeholder requirements. These workshops were led by our Creative Director Craig and enabled our designers to work on and enhance a series of user journeys sketched by the Jet2 Holidays team.
Using this as a basis, we designed and developed a robust solution, using cutting edge app technology that allowed for live streaming of booking data, weather, currencies and most importantly, a fully interactive 3D rep, all of which was supported by their API.
Our second project for Jet2holidays was the inspiration tool. The HTML5 web app allows holidaymakers to answer a few questions before suggesting a the best destination to suit the customer's needs and personality before dynamically building a video using the user responses.
We built the solution API first so that in future we could build the same tool natively into iOS, Android and even Apple TV apps.
The solution content is powered by an AngularJS CMS and the routing and logic is delivered by RESTful HTTP requests.
Dynamic video generation
One of the most compelling parts of this solution is the dynamic video generation. Using static imagery uploaded to the CMS the videos are generated dynamically and then encoded into multiple formats for viewing on any platform.
Both tools will be launched later this year but have been designed and built with very innovative solutions. We're sure Jet2holidays customers will be enjoying the apps and content in great numbers very soon.