Lovable digital strategy
Digital strategy and execution with 3D modelling, web, apps, games, email and more.
BackgroundUKG (UK Greetings) are market leaders of greeting cards and gift dressings. Supplying their products through retailers, they found they had a need for a strong digital partner, encouraging them to push forward with innovative products. With loveable characters such as Boofle and Tedmund Ted, we were tasked with an initial brief to build a mobile app, boosting Boofle’s digital presence.
Not only did we build a hugely successful app for Boofle, we have redesigned their websites, built 3D characters, augmented reality apps for UKG partners including Tesco’s and Asda plus we have designed email newsletters to help UKG expand their footprint.
Most recently, we designed and developed a completely bespoke Virtual Reality (VR) experience - Boofle's Home. We have the pleasure of managing all of UK Greetings digital requirements allowing us to be as creative as possible!
Newsletter campaign platform
3D Modelling & Animation
Vidcard app - personalised video message greeting cards
Boofle's Home - VR Experience
We’ve been UK Greetings preferred digital partner now for nearly three years and their digital products go from strength to strength. On average Boofle HTML campaigns achieve an 18% click rate (Average rates range between 2-5%) and all of the properties fan base has grown exponentially throughout this three years.